All articles tagged with #emotional marketing
Taylor Swift announced her 12th album, 'The Life of a Showgirl,' sparking a widespread orange-themed marketing phenomenon that highlights her mastery in emotional branding and consumer engagement, exemplifying what the author calls 'Swiftynomics'—a women-led economic strategy based on authentic human emotions.
Apple kicked off its iPhone 15 event with a powerful four-minute film called "Another Birthday," showcasing real-life stories of individuals whose lives were saved by Apple devices. The film highlighted features such as heart rate monitoring, emergency SOS satellite messaging, and automatic emergency calls, emphasizing the company's belief that its products genuinely save lives. Apple's effective storytelling and ability to connect with customers through relatable narratives sets it apart from other tech companies, drawing a direct line to Steve Jobs' skill in making audiences care about products.