"Affordable Alternatives: The Rise of Apple Vision Pro Lookalikes in the Consumer Headset Market"
Chinese start-up EmdoorVR has released the Vision SE, a headset resembling Apple's Vision Pro, at a much lower price point, targeting the consumer market in the wake of a slowdown in the VR and AR industry. While the Vision SE lacks some features of the Apple device, it aims to provide an entertainment experience. EmdoorVR is leveraging the interest around Apple’s Vision Pro to survive the industry's challenges and is counting on Apple's entry to drive market growth.