Sega's Bold Reboot Strategy: Edgy Franchises, Revivals, and New Releases
Sega plans to revive five of its classic franchises, including Jet Set Radio, Streets of Rage, Golden Axe, Shinobi, and Crazy Taxi, with a focus on showcasing edginess and a rebellious mindset. Sega's co-chief operating officer and Sega of America CEO, Shuji Utsumi, expressed the desire to capture the original games' vibe and involve the original creators in the reboot projects. The success of franchises like Persona, Sonic, and Yakuza has allowed Sega to explore these reboots, and they are also evaluating how to make Virtua Fighter more dramatic.