Tag

Ea Acquisition

All articles tagged with #ea acquisition

Saudi Arabia Gains Soft Power Through $55 Billion EA Acquisition
world4 months ago

Saudi Arabia Gains Soft Power Through $55 Billion EA Acquisition

Saudi Arabia, through a consortium including the Public Investment Fund and brokered by Jared Kushner, has acquired Electronic Arts for $55 billion, marking a significant cultural and geopolitical move to expand its soft power via investments in sports, entertainment, and gaming, amidst ongoing debates about ethics and influence in global culture.

Battlefield 6 Launches Bold Campaign and Sharp Call of Duty Parody
gaming5 months ago

Battlefield 6 Launches Bold Campaign and Sharp Call of Duty Parody

A new live action trailer for Battlefield 6 humorously targets Call of Duty's celebrity-focused marketing by featuring Zac Efron and others, then blowing them up, while highlighting Battlefield's focus on realistic military gameplay. The game has gained popularity for its modern military approach and is seen as a strong competitor to Call of Duty, especially after EA's recent $55 billion acquisition by Saudi Arabia's Public Investment Fund.