"Selena Gomez's Rare Beauty: A Purpose-Driven Success Story at Atelier Jolie HQ"
Selena Gomez's purpose-driven makeup brand, Rare Beauty, is expected to reach $300 million in revenue by 2023, becoming the top-ranked beauty brand on social media in the U.S. The brand has raised $12 million for mental health causes through its Rare Impact Fund. Meanwhile, Angelina Jolie has opened her first retail space, Atelier Jolie, in New York City, offering customized pieces and promoting an ethical and sustainable lifestyle. However, dupe culture, popularized by Gen-Z influencers, poses a serious problem for the fashion industry, as it harms small brands, stifles creativity, and promotes poor-quality products, including illegal counterfeit goods.