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Duke Energy sent out texts and emails to customers in the Carolinas on Thursday night, advising them to conserve energy on Friday morning. This message was part of an educational initiative to encourage energy saving during times of extreme temperatures, not due to any concerns about energy reliability. The company aims to help customers save energy and money when temperatures are significantly low or high.
Duke Energy sent out an unexpected text message to customers advising them to reduce energy use during peak times, causing confusion and concern among recipients. The message was part of an educational campaign related to cold temperatures, not due to any reliability issues. The company apologized for the confusion and plans to review the wording for future communications. This follows a previous incident in December 2022 where a substation attack left thousands without power.
Duke Energy has issued an apology for a text message that suggested customers conserve energy during peak hours, which led to confusion and fears of potential rolling blackouts similar to those experienced the previous year. The company clarified that there are no expected reliability issues and that the message was intended to inform customers about a surge in demand due to cold temperatures. Duke Energy's spokesperson assured that the grid is reliable and that they will review the communication strategy to avoid future misunderstandings.