Chinese-Backed Micro-Dramas Shift Latin America's Streaming Pace
Chinese-backed micro-dramas are reshaping Latin America's streaming scene, with DramaBox and ReelShort leading a surge in mobile, short-episode entertainment and the region becoming the fastest-growing market for engagement. While boosting growth, analysts say these platforms won't replace Netflix due to different business models and margins; LATAM's 2024–25 revenue growth outpaced the U.S., and global short-drama revenue outside China is projected to reach $3B in 2026.