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Dorna Sports

All articles tagged with #dorna sports

sports1 year ago

"Liberty Media's Impact on MotoGP: The Future of 'Grid Girls' and Joint F1 Events"

Despite F1's decision to stop using 'grid girls' after being taken over by Liberty Media, there are currently no plans to remove the umbrella-holding women from the MotoGP starting grid following Liberty's acquisition of 86% of Dorna Sports. Dorna's CEO, Carmelo Ezpeleta, emphasized the importance of freedom and stated that banning umbrella girls would be a gesture against women. While F1's move away from grid girls attracted controversy, with some former grid girls expressing their love for the job, Dorna has indicated that it has no intention of changing the tradition in MotoGP.

sports1 year ago

"Liberty Media's Takeover: MotoGP Fans Brace for Change and Billion-Dollar Deal"

Liberty Media's €4.2 billion acquisition of Dorna Sports, the company behind MotoGP, signals a new era for the championship. While MotoGP has seen success, the takeover presents an opportunity for growth and expansion, particularly in the American market. Fans may need to embrace changes, including a shift in marketing and social media strategies, as well as potential discomfort during the transition. However, with a major regulations shake-up coming in 2027 and exciting storylines in the current season, the future looks promising under Liberty's ownership.