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Digital Replicas

All articles tagged with #digital replicas

Navigating the Pros and Cons of Actors' AI Protections

Originally Published 2 years ago — by Hollywood Reporter

The tentative deal between SAG-AFTRA and the studios includes provisions on artificial intelligence (AI), specifically regarding digital replicas of actors and "synthetic performers" created by AI tools. While the deal establishes protections and compensation for actors, concerns remain about the potential for studios to negotiate directly with performers for AI usage, bypassing the union. The agreement also allows studios to use actors' performances as training data for AI systems. Critics argue that the deal may not fully protect actors' rights and could normalize the use of AI in contravention of the agreement's intentions.

entertainment entertainmenttechnology actors artificial-intelligence digital-replicas entertainmenttechnology sag-aftra studios

"AI Threatens Movie Extras as Hollywood Embraces Body Scans"

Originally Published 2 years ago — by NPR

Background actors in Hollywood are concerned about being replaced by AI as studios increasingly use body scans and generative AI to create digital replicas of actors. The ongoing SAG-AFTRA strike with studios highlights the tension surrounding the use of AI in the industry. While studios claim that digital replicas will only be used for specific projects and with the actor's consent, background actors fear that their likeness could be used indefinitely without compensation. The lack of regulations regarding AI usage in Hollywood has prompted actors and writers to make it a central issue in the strike, as they seek to establish rules for the fair use of AI technology.

entertainment entertainmenttechnology ai background-actors digital-replicas entertainmenttechnology hollywood sag-aftra