"Plex Introduces Movie Rental Service, Bypassing Hollywood Fees"
Plex, known for being a hub for TV and movies obtained through various means, now offers over 1,000 movie rentals priced between $3.99 and $5.99, with a 30-day window to start watching and 48 hours to finish. Rentals are available across platforms and only in the US. The move marks a shift towards mainstream for Plex, which previously focused on free ad-supported streaming and support for over-the-air antenna TV. CEO Keith Valory cited complexities in offering movie purchases as the reason for not doing so. This move is likely to appeal to Plex users seeking a convenient alternative to juggling multiple streaming services and escalating subscription prices.