Nikon's Acquisition of RED Signals Entry into Pro Video Market
Nikon Corporation has acquired RED digital cinema, a major player in the digital cinema camera industry known for its innovative 4K cameras. Founded in 2005 by Jim Jannard, RED quickly gained attention and became a staple in the film industry, with its cameras being used to film a significant portion of the top-grossing films shot on digital video in the U.S. Nikon's acquisition of RED is seen as a strategic move to strengthen its position in the industry and will be interesting to see how RED's innovation will be backed by Nikon's resources.