Diddy sues Diageo over alleged neglect and racism towards his spirits brands.
Sean 'Diddy' Combs has launched Diddy Direct, a direct-to-consumer liquor retailer that offers US consumers the option to purchase Combs' spirits, including Cîroc Vodka and DeLeón Tequila. The platform provides information on where to find each of Combs' spirits brands and allows consumers to purchase the products for delivery, if possible in their area. Diddy Direct also includes an interactive national map to geo-locate local businesses and distributors. The platform is available now across the US.