"Decoden: The Japanese Trend Taking America by Storm"
The Japanese decoden trend, short for "decorated" and "denwa" (phone), is catching on in the US, where maximalist phone cases are replacing clean and minimal designs. Decoden involves covering phone cases with gems, glue, glitter, and 3D additions, including mini stuffed animals. DIY craft studios like Cutes House in Queens offer customers the chance to decorate their own phone cases with charms, beads, and figurines. The desire to personalize tech is insatiable, and decoden offers a more physical, glittery manifestation of the same market. Decoden sellers believe the style will continue to expand in the US as customers seek unique and special phone cases.