"Study Confirms: Google Search Results Are Getting Worse"
Originally Published 2 years ago — by IFLScience
A year-long study has found a decline in the quality of search results, with Google's search results being particularly affected. The study identified a surge in low-quality content, especially for product search, drowning out useful information. The problem is attributed to search engine optimization (SEO) tactics, affiliate marketing, and the rise of generative AI. Marissa Mayer, former Google executive, believes the decline is due to the Internet itself becoming worse. The study has been made available online by the Webis Group.