Rolex's 2024 collection features classic and elegant updates, including the GMT-Master II with a gray and black ceramic bezel, the Deepsea in yellow gold with a Cerachrom bezel, the Cosmograph Daytona with a diamond bezel and mother-of-pearl dials, the Day-Date 40 & 36 in precious metals, and the Sky-Dweller in rose and yellow gold. The lineup also includes the 1908 in platinum with an ice blue dial, showcasing the brand's dedication to timeless and sophisticated designs.
Rolex has unveiled a new Day-Date 36 model featuring a quirky jigsaw puzzle enamel face with two surprising complications. Instead of the day showing in the window by 12 o’clock, it displays “inspirational” keywords, and the traditional date window at 3 o’clock reveals daily 31 different emojis. The hour markings are 10 baguette-cut sapphires in six different hues that match the dial. The watch has stirred up mixed reactions among watch enthusiasts, with some calling it whimsical and fun, while others criticize it for not being a traditional Rolex. The watch is expected to cost upwards of $30,000.
