"Burberry's Fashion Evolution: From Celebrities to Family Legacy"
Originally Published 1 year ago — by GQ
Burberry's Fall-Winter 2024 show at London Fashion Week featured a star-studded front row including Callum Turner, Skepta, and Barry Keoghan, reflecting the brand's strong ties to British culture. Under the direction of designer Daniel Lee, the collection aimed to capture the essence of Londoners, blending traditional Burberry elements with a contemporary twist. Lee's efforts to elevate the brand into a true luxury house while maintaining its broad appeal were evident in the diverse and relatable looks showcased on the runway. The show received praise for its nod to British heritage and its ability to attract a new generation of fans, signaling a potential turnaround for the iconic fashion house.