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Customer Targeting

All articles tagged with #customer targeting

businesstech1 year ago•1 min saved

"Chase Introduces Targeted Advertising Based on Customer Purchases"

Chase has launched a new media platform, Chase Media Solutions, allowing advertisers to target its 80 million U.S. customers based on their purchases, with the bank claiming it's a "win-win" for both businesses and customers. The platform aims to provide personalized offers and cash back opportunities for customers, while businesses can target customers based on their purchase history. Chase will charge merchants only when a customer makes a purchase through a deal on the platform, and initial pilot partners include Air Canada, Solo Stove, Blue Bottle, and Whataburger.

via Fox Business|

#advertising #businesstech #chase

businesstech1 year ago•1 min saved

"JPMorgan Chase Introduces Targeted Advertising Based on Customer Spending"

JPMorgan Chase is launching Chase Media Solutions, a retail media platform that allows brands to target its 80 million customers based on their spending habits, using transaction data owned by the bank. The platform aims to provide personalized offers and incentives to customers, leveraging insights from its large customer base and 6 million small business customers. This move follows the acquisition of card-linked marketing platform Figg and reflects the bank's efforts to build a two-sided commerce platform. Retail media networks like Chase Media Solutions are part of a rapidly growing $61 billion industry, with Chase joining major players like Amazon Advertising and Walmart Connect. The bank piloted the platform with Air Canada, Blue Bottle, Whataburger, and Solo Stove, seeing significant traction in driving sales and new customer growth.

via Quartz|

#advertising #businesstech #chase-bank