Comcast's pricing overhaul fails to stop broadband customer losses
Comcast posted a Q4 2025 net broadband loss of 181,000 (178,000 residential, 3,000 business) despite a five-year price guarantee, a year of free Xfinity Mobile for home Internet, and unlimited-data plans. Average revenue per user rose 1.1%, but ongoing competition from fiber and fixed wireless kept churn high as the company accelerates its shift to simplified pricing in 2026 and aims to migrate most customers to the new pricing by year-end, with total broadband customers at 31.26 million (28.72M residential, 2.54M business).
