"MLS Announces Multi-Year Partnership with Beats for Custom Headphones"
Apple's Beats brand has partnered with Major League Soccer in a multi-year agreement, providing custom headphones for eight teams for the 2024 season and featuring MLS players in marketing campaigns. The partnership aims to highlight the intersection between music and sports, with players having the opportunity to wear Beats headphones and earphones on the pitch pre- and post-match. This collaboration comes during a period of significant momentum for soccer in North America, with the MLS season set to kick off on February 21 and fans able to watch every game via Apple's MLS Season Pass subscription service.