Olivia Rodrigo and Sony Collaborate on Limited-Edition Purple Earbuds
Sony has announced a collaboration with pop star Olivia Rodrigo to release a custom edition of its LinkBuds S earbuds. The earbuds feature two custom EQ modes optimized for Rodrigo's albums, Sour and Guts, and a unique marbled purple design. The profiles were tuned by Rodrigo and her producer and can be accessed through Sony's Headphones Connect app. The LinkBuds S offer a lightweight fit, LDAC Bluetooth codec, and comfortable wear. Sony plans to promote the collaboration through marketing videos, billboards, and media activations. Preorders are available without an additional cost compared to the standard model.