Netflix's $2.5 billion investment in K-content signals continued dominance in South Korea.
Netflix plans to invest $2.5 billion in the creation of Korean series, films, and unscripted shows over the next four years, doubling its investment in K-dramas since 2016. The success of Squid Game and other Korean entertainment has put the country at the heart of the global cultural zeitgeist. However, the frustration lies in how Netflix becomes the arbiter of how the average American sees K-dramas, with some popular shows missing from the platform due to region-locking. Despite this, the investment is a good thing for the Korean entertainment industry and its fans.