The Rise of Regional Mexican Music and Peso Pluma's Global Stardom
Peso Pluma, a rising star of regional Mexican music, has emerged as a likely contender for the first global star of the genre. His eight songs have landed on the Billboard Hot 100 chart, and "Ella Baila Sola" became the first regional Mexican song to reach the chart's Top 10. Peso Pluma's success can be attributed to the algorithm and cross-genre collaborations. The reach and aesthetic of regional Mexican music have expanded in the hands of Gen Z-ers who grew up listening to regional Mexican music and hip-hop.