Super Mario Bros. Movie: A Winning Formula or a Flop?
The Super Mario Bros. Movie is the latest hit from Illumination, known for its goofy and colorful animation style, fast-paced action, and marketable characters like the Minions. While critics often pan Illumination's movies for their basic stories and lack of innovation, audiences love the studio's feel-good vibe and inoffensive brand. Illumination's success may be due to its ability to appeal to all demographics, including parents and grandparents who ultimately decide what their kids get to see in the movie theater.