Social Media Posts Predict Income with High Accuracy, Say Scientists.
A study using 2.6 million Nextdoor posts shows that users' online activities can accurately predict their socioeconomic status, with wealthier neighborhoods showing more positive but crime-sensitive posts. The study also highlights regional differences in crime discussions, with the wealthiest areas in both the US and the UK talking about crime more, even with lower actual crime rates, and discussions in the US more skewed towards weapons and violent crimes. This discovery suggests that our overall online activities might provide insights into our socioeconomic standing, enabling the potential for user profiling.