Bud Light's Troubling Times: Mockery, Plunging Sales, and Backlash.
Bud Light's sales have dropped after receiving backlash for sending a personalized can of beer to transgender influencer Dylan Mulvaney. A coupon offer from the beer brand has been mocked on social media, with comedian Ashley St. Clair tweeting that "the Bud Light marketing team must still be all women if they think a coupon will get a man's attention." Bud Light has not collaborated with Mulvaney since the incident, and a marketing expert believes the partnership is fully over.
