All articles tagged with #corporatesponsorship
Pride Month 2025 faces financial challenges as many major corporations withdraw sponsorships, leading organizers to seek community funding and emphasizing grassroots connections, amid a broader retreat of corporate activism due to political pressures and changing priorities.
Rory McIlroy discussed on Sky Bet's "Stick to Football" show how LIV Golf has highlighted the PGA Tour's weaknesses, particularly in guaranteeing player participation for sponsors who invest millions. The PGA Tour's model of independent contractors allows players to choose their schedules, which can affect sponsor value. LIV Golf, backed by Saudi Arabia's PIF, ensures its limited roster appears at all events, contrasting with the PGA Tour's challenges. As a result, the PGA Tour has increased purses, pressuring sponsors financially. Companies like Wells Fargo and Honda are stepping back from PGA event sponsorships due to the lack of value. McIlroy hopes for a unification of the tours to avoid splitting the audience and is open-minded about players like Jon Rahm moving to LIV Golf for business reasons.