"Major Media Players Unite for Sports Streaming Venture in Streaming Wars"
Fox Corp CEO Lachlan Murdoch is confident that the new sports streaming venture with Disney and Warner Bros. Discovery will attract "tens of millions" of cord-nevers without undermining the traditional pay-TV bundle. The non-exclusive programming licenses will bring 14 linear networks into a package that can be bundled with Max, Hulu, and ESPN+. Murdoch assured analysts that the streaming service would be "unique and innovative" and emphasized that the new venture will not significantly affect pay-TV affiliate partners.