"Streaming Evolution: Price Surges, Industry Shakeup, and the 2024 Transformation"
The streaming industry is shifting from a high-spending, loss-making model to a more sustainable "streaming model 2.0" after a slowdown in subscriber growth post-pandemic. Netflix has rebounded by cracking down on password sharing and introducing an ad-supported tier, doubling its UK subscriber additions in a year. Disney+ and Amazon Prime Video, however, have seen a decline in new subscribers. Disney is cutting costs and has resumed licensing content to Netflix, while Warner Bros Discovery is also licensing more content to rivals. The market is maturing, with slower growth expected, and companies are realizing that despite new strategies, compelling content remains essential for attracting and retaining subscribers.