Trade Uncertainty and Creator Platforms Reshape Global Advertising Outlook
WPP Media has downgraded its 2025 global ad revenue forecast from 7.7% to 6%, citing economic uncertainty, while noting a significant shift towards creator-driven platforms like YouTube, TikTok, and Instagram, which are expected to generate over half of all content-driven ad dollars and see revenue more than double by 2030, blurring the lines between professional and user-generated content.