KFC and Taco Bell China CEO's Customer Observations Inspire Hit Menu Items
KFC China, under CEO Joey Wat, has successfully leveraged consumer insights to create popular menu items like the boneless chicken mashed potato sandwich, inspired by observing kids dipping chicken into mashed potatoes. This approach also led to the success of durian pizza at Pizza Hut in China, highlighting the importance of understanding local consumer preferences. KFC China accounts for a significant portion of chicken consumption in the country, with Wat emphasizing the value of direct customer observation in product development.