"Xbox CEO Pushes for Cross-Platform Gaming Stores, Dropping Exclusivity for Gen Z Appeal"
Originally Published 1 year ago — by Wccftech

Xbox boss Phil Spencer is considering dropping exclusivity and allowing storefronts like Epic Games Store on Xbox to stimulate industry growth, citing concerns about stagnant console business and ballooning game development costs. He believes that appealing to Gen Z, who are accustomed to cross-platform accessibility, is crucial for Xbox's relevance. However, skepticism remains about the effectiveness of these strategies as Xbox struggles to compete with Nintendo and Sony in the console market.
