Gaming industry tightens rules on college betting partnerships and advertising.
The American Gaming Association has introduced a new responsible marketing code that prohibits sportsbooks from partnering with colleges to promote sports wagering, bars payments to college and amateur athletes for using their name, image or likeness, and ends the use of the terms "free" or "risk-free" to describe promotional bets. The new rules also require that anyone depicted in sports betting advertising be at least 21 years old and restrict advertising to media where at least 73.6% of the audience is reasonably expected to be 21 or older.