The Rise of Subtitles: A Game-Changer in TV Viewing
The use of subtitles and closed captions while watching TV shows and movies at home has become increasingly common. Reasons for this include difficulty understanding dialogue due to technical issues and sound design, the rise in popularity of foreign language content, and the viewing habits of younger generations who grew up with subtitles on social media videos. Subtitles have become a habit for many viewers, regardless of the language being spoken, and are particularly popular among Gen Z who watch shows on mobile devices in public.