Taylor Swift's Impact on AMC Theaters and Box Office Success Revealed
AMC Entertainment Holdings is experiencing increased foot traffic at its theaters, thanks to the success of Taylor Swift's concert film "The Eras Tour" and summer blockbusters like "Barbie" and "Oppenheimer," according to data from Placer.ai. The data also indicate that cinema chains are approaching pre-pandemic visit numbers, with AMC and Regal seeing smaller declines in foot traffic compared to the previous quarter. The release of "Barbie" and "Oppenheimer" generated significant buzz and repeat visits, while the release of "The Equalizer 3" and the highly anticipated "Taylor Swift: The Eras Tour" further boosted AMC's market share. The Taylor Swift film broke records and has earned $164.79 million globally since its release. AMC reports its third-quarter results on November 8th.