Popeyes surpasses KFC to become second-largest chicken chain, while Chick-fil-A maintains top spot
Popeyes has surpassed KFC to become the second-largest chicken chain in the United States, trailing behind Chick-fil-A. The rise of Popeyes can be attributed to the success of its chicken sandwich, which sparked the chicken sandwich wars and led to a decline in market share for KFC. Chick-fil-A remains the dominant player in the industry, with its market share expanding. While KFC struggled to respond to the competition, Popeyes capitalized on the popularity of its chicken sandwich to introduce new menu items and open new restaurants.