"Fact or Fiction? Eva Longoria's 'Flamin' Hot' Depicts the True Story of Cheetos Hero Richard Montañez"
Eva Longoria's new movie "Flamin' Hot" tells the true story of Richard Montañez, a Chicano man who started as a janitor at Frito-Lay and eventually became a marketing executive who made the Latino community a viable market for the company. Despite a recent LA Times article debunking Montañez's claim that he invented Flamin' Hot Cheetos, Longoria and producer DeVon Franklin stand by the movie as representing the true story of how the chips became a phenomenon and the lasting impact of Montañez's contributions. The movie is now airing on Hulu.