All articles tagged with #ceramic shield
The iPhone Air has been tested and confirmed to be the most durable iPhone ever, with excellent bend resistance and significantly improved scratch resistance thanks to the new Ceramic Shield 2, surviving over 215 lbs of force without breaking and showing only minor scratches at level 7.
The necessity of screen protectors for smartphones is being called into question as phone screens have become significantly stronger in recent years. While some experts argue that screen protectors may degrade display quality and reduce battery life, others still see them as useful for scratch protection and peace of mind. The $50 billion screen protector industry continues to thrive, but advancements in screen technology, such as Apple's Ceramic Shield, suggest that screen protectors may become less essential in the future.
Apple's new 30-second ad showcases the strength of Ceramic Shield, featuring a woman cycling through a park with her iPhone mounted to the handlebars. After being dive-bombed by a bird and falling from her bike, the iPhone lands face-down on a dirt path but remains undamaged, highlighting the durability of Ceramic Shield. The ad, currently on Apple’s Australian YouTube channel, is expected to roll out to the US channel as well.
Apple released a new ad in Australia promoting the durability of the iPhone 15's Ceramic Shield front glass, showcasing its ability to withstand a fall during a cycling mishap. The Ceramic Shield is touted as tougher than any smartphone glass and was first introduced on iPhone 12 models in 2020, increasing drop performance by 4x compared to the iPhone 11.
Apple has unveiled the iPhone 15 and iPhone 15 Plus, featuring a Dynamic Island interface that expands and splits in two for multitasking, a Super Retina XDR display with increased brightness, and StandBy3 mode for glanceable information. The phones are splash, water, and dust resistant, with a Ceramic Shield front and a durable aerospace-grade aluminum frame. The iPhone 15 boasts an all-new 48MP main camera with three optical-quality zoom levels.