Donald Glover's Meta Marketing Campaign Sparks Controversy Over Treatment of Women.
Donald Glover and Janine Nabers, co-creators of the Prime Video show Swarm, have enlisted dozens of celebrities, including Billy Dee Williams, Rose McGowan, and Gabby Douglas, to talk up their show as a real thing. The stars referred to "the Swarm," the seriously dedicated fans of fictional pop star Ni'Jah who will mobilize to protect her at a moment's notice. Cameo confirmed that the participants are all stars from their platform booked through Cameo for Business, which creates celeb-driven marketing content. All seven episodes of Swarm are available now on Prime Video.