NFL Stars Bet on Curling's Next Era With Rock League
NFL stars George Kittle, T.J. Hockenson and Jared Allen are backing Rock League, a new professional curling circuit by The Curling Group, featuring six global franchises with balanced men’s and women’s teams. The league targets an April 2026 kickoff, Toronto launch, and plans a 2027 five-stop season with a world schedule by 2028, plus festival-style events and broad distribution (Rogers Sportsnet and global streams) to broaden curling’s appeal beyond its traditional quiet culture while leveraging Olympic momentum and existing Grand Slam ties.
