Meta Unleashes Celebrity AIs and AI Experiences Across Apps and Devices
Meta, the parent company of Facebook, Instagram, and WhatsApp, has unveiled a new set of celebrity AI characters called Llama 2. These AI characters, based on famous personalities such as Tom Brady, Charli D’Amelio, Snoop Dogg, and Paris Hilton, will be available across Meta's platforms to provide fun and helpful advice in their respective areas of expertise. The AI animations were generated using "generative techniques" from filmed footage of the celebrities, aiming to preserve their unique personalities. The business model and compensation details for the celebrities remain undisclosed.