"Olympic Style: Unveiling the Paris 2024 Opening Ceremony Uniforms"
Originally Published 1 year ago — by The New York Times
Berluti, in collaboration with Carine Roitfeld, has designed the French Olympic team's opening ceremony outfits for the 2024 Summer Olympics, representing a significant fashion moment as the host country. The looks aim to capture the essence of French style and will be worn by approximately 1,400 members of the Olympic and Paralympic delegation as they march down the Seine. This unexpected choice by LVMH has the potential to elevate Berluti's profile, and the designs are described as a bold departure from traditional athlete outfits, evoking a sense of timeless French elegance.