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Car Numbers

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sports2 years ago

Unveiling the Significance of Car Numbers in NASCAR

In NASCAR, car numbers are owned by teams, not drivers, allowing teams to build legacies around numbers rather than individual athletes. Kyle Busch, who drove the No. 18 for Joe Gibbs Racing, had to find a new number when his sponsor left the sport. Justin Marks, founder of Trackhouse Racing, chose numbers that would be endemic to the team, stylizing them with a slash to match the team's logo. While numbers can become closely associated with specific drivers, teams aim for continuity and brand recognition. Busch now drives the No. 8, which holds personal significance as it represents his son's birthday and his first two Cup Series numbers.