"AI Integration: Transforming Marketing and Advertising Strategies"
Originally Published 1 year ago — by HBR.org Daily
A Forrester survey reveals that nine out of ten marketers believe organizations must increase their use of AI to stay competitive, but only half feel they have adequately adopted it. One marketing team experimented with using AI to complement their creative marketers on various tasks, resulting in their most impactful campaign to date, highlighting the need for a combination of human ingenuity and machine speed in today's always-on environment.