"Michigan's Rose Bowl Victory Over Alabama Captivates Millions, Marks Historic Cable Milestone"
Originally Published 2 years ago — by Bleacher Report
The Rose Bowl featuring Michigan vs. Alabama became a top-10 all-time cable telecast, drawing 27.2 million viewers, the highest for a non-NFL sporting event since 2018 and the third-highest for a College Football Playoff semifinal. The game, which Michigan won in overtime, peaked at 32.8 million viewers. The subsequent Sugar Bowl also had impressive viewership, with 18.4 million tuning in. Michigan's victory sets them up for a chance at their first national championship since 1997.