Apple moves Macs into a fully customizable build-to-order era
Apple has shifted from preset Mac configurations to a fully customizable build-to-order setup on Apple.com, allowing buyers to tailor display size, chip, memory, storage, and more. Third-party retailers may continue offering standard configurations, and the change could pave the way for future CPU/GPU core customization with the upcoming M5 Pro/Max models, potentially masking price rises as components evolve.