Frontier Airlines Revamps Loyalty Program, Offers Rewards Based on Spending
Frontier Airlines is revamping its frequent flyer program to reward travelers based on how much they spend on flights, similar to recent changes made by larger airlines like Delta and American. The new program will allow customers to earn elite status and perks based on their spending, with tiers ranging from silver to diamond. Ancillary revenue is crucial for budget carriers like Frontier, and the airline's second-quarter results showed a rise in ancillary revenue while airfare revenue declined.