"NCAA Secures Extended 8-Year Media Rights Deal with ESPN, Boosted by Women's Sports"
ESPN and the NCAA have announced a new eight-year media rights agreement starting September 1, 2024, which includes exclusive domestic and international coverage of 40 NCAA championships across men's and women's sports. The deal expands upon previous agreements, adding more events and ensuring comprehensive coverage across ESPN's linear and digital platforms, including ESPN+. The agreement aims to enhance the exposure of NCAA sports, particularly women's championships, and supports the growth of ESPN's streaming service, ESPN+. This partnership continues a long-standing relationship between ESPN and the NCAA, dating back to 1979, and underscores a commitment to showcasing student-athletes and investing in the promotion of collegiate athletics.