Big 12 Distributes Record $470M Amid Realignment, Expansion Uncertain
The Big 12 conference announced a record $470 million in revenue distribution during its first spring meetings as a 14-team league, with plans to expand to 16 teams. Despite smaller shares for full members due to new additions, Commissioner Brett Yormark emphasized the conference's growing relevance and stability. The increase in revenue is attributed to higher College Football Playoff and bowl revenues, ticket sales, and streamlined sponsorships. The Big 12, along with other power conferences, is preparing for significant changes, including a $2.8 billion settlement to compensate athletes starting in 2025.
