Tag

Brandstrategy

All articles tagged with #brandstrategy

business2 years ago

Lululemon Founder Clashes with Company Over Diversity Initiatives

Chip Wilson, the founder of Lululemon, criticized the company's approach to diversity and inclusion, suggesting that it has lost its brand identity by trying to appeal to everyone, similar to the Gap. He expressed disapproval of the use of models he deems "unhealthy" and "not inspirational" in the company's advertising. Despite his criticisms, Lululemon's stock has risen significantly, and the company has grown to become the seventh-largest apparel company in the world. Wilson's past controversial remarks and actions, including his rationale for the brand's name, have been a source of contention.

entertainment-and-sports2 years ago

"Travis Kelce's Team Strategizes to Balance Fame and Overexposure in the Spotlight"

Travis Kelce's managers, André and Aaron Eanes, have been strategically planning his rise to fame, focusing on avoiding overexposure as his popularity grows, partly due to his relationship with pop star Taylor Swift. Despite social media theories, Kelce's romance with Swift was not part of their original plan. The management team is prioritizing curation, quality endorsements, and authenticity to maintain Kelce's brand. His recent ventures, including an appearance on "Saturday Night Live," are seen as part of a long-term strategy rather than a result of his high-profile relationship. Kelce remains dedicated to his sport and grounded despite his increasing fame.