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Brandidentity

All articles tagged with #brandidentity

business2 years ago

Lululemon Founder Criticized for Disparaging Diversity Efforts, Company Responds

Lululemon's founder, Chip Wilson, criticized the company's diversity and inclusion efforts, suggesting that the brand is losing its identity by trying to appeal to everyone. He also made remarks about the appearance of the models in the company's ads and reiterated past controversial statements. Lululemon distanced itself from Wilson's views, emphasizing that he has not been involved with the company since 2015 and highlighting their progress in creating an inclusive and diverse environment.

via Fox Business|
##brandidentity#business
business2 years ago

Lululemon Founder Criticized for Controversial Stance on Brand's Diversity Efforts

Lululemon has publicly distanced itself from founder Chip Wilson's critical comments on the company's diversity and inclusion initiatives, stating that his views do not align with the company's values. Wilson, who left the board in 2015, criticized Lululemon's efforts to appeal to a broad customer base, likening it to the Gap and expressing a preference for a more exclusive brand identity. Lululemon emphasized its commitment to creating an inclusive and diverse environment, highlighting the progress made through its Inclusion, Diversity, Equity, and Action (IDEA) function.

via CNN|
##brandidentity#business
business2 years ago

"Lululemon Founder Criticizes Company's Diversity Approach, Suggests Exclusivity"

Lululemon founder Chip Wilson criticized the brand's diversity and inclusion efforts, suggesting that the company should not aim to be "everything to everybody" and implying that it should exclude certain customers. Despite holding an 8% stake in the company, Wilson's views contrast with Lululemon's commitment to inclusive sizing and a diverse range of models. The company reaffirmed its dedication to creating an inclusive environment, highlighting the progress made through its Inclusion, Diversity, Equity, and Action (IDEA) function. This is not the first time Wilson has made controversial statements, having previously made headlines in 2013 for insensitive remarks about women's bodies in relation to the brand's products.

via PinkNews|
##brandidentity#business
business2 years ago

Lululemon Founder Criticizes Company's Inclusion Policy, Suggests Customer Exclusivity

Chip Wilson, the billionaire founder of Lululemon, criticized the company's diversity and inclusion efforts, suggesting that brands should embrace exclusivity and not cater to all customers. Despite stepping down from the company years ago, his comments have sparked controversy, as they contradict the current direction Lululemon is taking to be more inclusive. Wilson has a history of making divisive remarks, and while Lululemon has formed an Inclusion Diversity, Equity, and Action department, it has faced criticism for perceived tokenism and hypocrisy, especially given its high product prices and a recent anti-capitalism workshop controversy.

via Yahoo Finance|
##brandidentity#business